Content Marketing – The Art of Selling…without Selling!

According to the Content Marketing Institute, Content marketing is a method of marketing involving creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

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In plain English, content marketing is the art of selling without selling. It’s about sharing great ideas, and creating sales opportunities by educating, adding value, and constantly nurturing relationships with prospects, clients and candidates.

At Haley Marketing, we’ve been implementing content marketing for more than 16 years, and in this Lunch with Haley webinar, we’ll show you how to make content marketing really work in the staffing industry.

Details

Recorded: Thursday, January 10, 2013 at 2:00 PM

Duration: 1 hour

ASA CE Credit: 1.0 hour Passive CE

Presenter

David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. For more than 30 years, he has helped staffing companies build marketing systems that win clients, attract talent, and drive predictable growth.

Today, alongside Haley Marketing, David runs RogIQ (Rogue IQ), providing an agentic marketing assistant that helps small and midsize companies compete with bigger brands by putting marketing strategy, content, and SEO on one AI-powered platform. He is also co-author of Building a Sales Growth Engine.

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