Stay Top-of-Mind: How Staffing Firms Drive Sales Through Branded Content

Drive repeat business with consistent, trust-building marketing.

In staffing, it can be hard to be at the right place at the right time…with every client and prospect.

The staffing firms that consistently stay in front of their clients and candidates are the ones that win repeat business, earn referrals, and ensure they’re top-of-mind when staffing needs occur. But most firms struggle to maintain that consistency.

In this Lunch with Haley, you will learn:

  • Why consistent communication is the most underused growth lever in staffing
  • How branded publications build trust and keep your firm top-of-mind with clients and candidate
  • The role of email newsletters, print and digital magazines, and direct mail in a modern marketing mix
  • How nurturing automation keeps prospects warm without adding to your team’s workload
  • What top-performing firms do differently to stay visible between sales conversation

If you want to be the first firm your clients and candidates think of, this session will show you how.

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No time to attend the webinar?
Register today and you’ll get the slides and the recording to watch anytime.

Please note that ASA Active CE credit eligibility is only available for live attendance

Details

Recorded: Thursday, May 07, 2026 at 2:00 PM ET

Duration: 1 hour

Presenters

Susan Wurst, Director of Account Management

Susan is excited to combine her passion for providing shareworthy customer service with her 25+ years staffing industry experience into her role as Director of Account Management. She feels that building trusted relationships with her customers is the key to helping them succeed. Having a customer tell her that she made a difference in their business is the highest compliment she can receive. Born and raised in Minnesota (you betcha), she dislikes the snow and cold and travels to warm climates whenever she can. When not traveling, she spends her spare time baking, watching her son’s sporting events and researching for her next trip.

Brad Smith, Chief Strategy Officer, Haley Marketing

Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.

David Searns, Co-CEO, Haley Marketing

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

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