Your website is your 24/7 salesperson—but is it doing its job?
In this Lunch with Haley webinar, we’ll show you how to make your site work harder with proven SEO, AIO, and conversion rate optimization (CRO) strategies built for staffing firms.
You’ll learn:
- How AI and search algorithms are changing what it takes to rank and get found.
- Smart design and content updates that increase response rates.
- Simple CRO fixes that can double your leads—without a full redesign.
Join us for practical, data-backed ideas to help you attract more visitors, convert more clients and candidates, and get measurable ROI from your staffing website.
Details
Recorded: Thursday, November 13, 2025 at 3:00 PM ET
Duration: 1 hour
Presenters
Becca Searns, Director of Creative Services, Haley Marketing
Growing up in an entrepreneurial family where marketing was discussed over dinner every evening, it is only natural for Becca to bring her design talents home to Haley Marketing. She ensures the quality of Haley Marketing creative services and oversees the design and user experience for Haley Marketing products.
Becca graduated from the Rochester Institute of Technology with a BFA in New Media Design and an MBA. She now combines what she learned from design and business school with more practical knowledge and experience gained starting her club hockey team in college and three years of long-term international travel and working remote to provide world-class, easy and affordable creative solutions for your business.
Shaun Chojnacki, Senior Marketing Strategist, Haley Marketing
Shaun brings nearly a decade of expertise in digital marketing, SEO, paid media, and content strategy. Before joining us, Shaun served as Marketing Director at iPost, driving impressive results like boosting organic traffic by 100% and increasing lead conversion rates through targeted SEO and paid media strategies. He’s also managed substantial marketing budgets and played key roles on senior leadership teams for large e-commerce companies.
Brad Smith, Chief Strategy Officer, Haley Marketing
Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.
David Searns, Co-CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.