Your website is your 24/7 salesperson—but is it doing its job?
In this Lunch with Haley webinar, we’ll show you how to make your site work harder with proven SEO, AIO, and conversion rate optimization (CRO) strategies built for staffing firms.
You’ll learn:
- How AI and search algorithms are changing what it takes to rank and get found.
- Smart design and content updates that increase response rates.
- Simple CRO fixes that can double your leads—without a full redesign.
Join us for practical, data-backed ideas to help you attract more visitors, convert more clients and candidates, and get measurable ROI from your staffing website.
Details
Recorded: Thursday, November 13, 2025 at 3:00 PM ET
Duration: 1 hour
Presenters
Becca Searns, Director of Creative Services, Haley Marketing
Becca grew up with marketing at the dinner table. That instinct led her home to Haley Marketing, where she leads the quality of creative services and shapes the design and user experience across Haley Marketing’s products. She holds a BFA in New Media Design and an MBA from Rochester Institute of Technology. But her real education came from seven years traveling internationally. That mix of formal training and on-the-ground experience is what lets her deliver creative solutions that are world-class, easy, and affordable.
Shaun Chojnacki, Senior Marketing Strategist, Haley Marketing
Shaun brings nearly a decade of expertise in digital marketing, SEO, paid media, and content strategy. Before joining us, Shaun served as Marketing Director at iPost, driving impressive results like boosting organic traffic by 100% and increasing lead conversion rates through targeted SEO and paid media strategies. He’s also managed substantial marketing budgets and played key roles on senior leadership teams for large e-commerce companies.
Brad Smith, Chief Strategy Officer, Haley Marketing
Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.
David Searns, Co-CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.