Selling staffing has gotten hard. Really hard.
Cold calling isn’t working like it used to. An average B2B cold call has less than a 5% success rate (and far less in competitive industries like staffing). And these days, it takes 20 to as many as 50 touches to get a cold lead to purchase your services (it takes up to 3 touches just to reach an existing client!).
To succeed in 2025, you need a smarter approach to lead generation.
In this Lunch with Haley webinar, David Searns, Co-CEO at Haley Marketing, and Dan Mori, Founder of Staffing Mastery, will look at new and creative ways to upgrade your sales tools and improve your sales process. We’ll give you practical ideas to open doors with staffing buyers, keep your company top-of-mind, and drive more job orders.
Here’s what we’ll explore:
- 7 Strategies for Sales Growth
- Sales Funnel Automation and Integrated Direct Marketing
- Creating a Digital Marketing System for Inbound Leads
- Lead Tracking and Conversion Optimization
- Incorporating AI to Expand Sales Capacity
If you’re looking for new and better ways to sell in 2025, don’t miss this webinar!
No time to attend the webinar?
Register today and you’ll get the slides and the recording to watch anytime.
Please note that ASA Active CE credit is only available for live attendance.
Details
Recorded: Thursday, January 16, 2025 at 2:00 PM ET
Duration: 1 hour
ASA CE Credit: 1.0 hour Active CE
Presenters
Dan Mori, Founder of Staffing Mastery & President of Employment Solutions
Dan Mori is a seasoned staffing industry executive, sales strategist, and leadership coach with over two decades of experience driving business transformation in the employment space. As President of Employment Solutions, he helped engineer one of the most successful regional staffing expansions in the country, growing the firm from a single location in upstate New York to a multi-state powerhouse operating in 28 states.
As founder as well of Staffing Mastery, Dan brings a no-nonsense, high-impact approach to helping staffing firm leaders grow their teams, scale revenue, and systematize success. His passion lies in training salespeople to think strategically, lead with insight, and win market share—even in the most competitive or frozen economies. Dan also created the Staffing Dashboard, a powerful tool that provides staffing leaders with real-time business performance insights to make informed, data-driven decisions that drive growth and success.
A recognized voice in the industry, Dan has coached hundreds of staffing professionals through workshops, playbooks, and performance coaching rooted in real-world results. He’s known for breaking down complex sales challenges into repeatable, scalable strategies—empowering firms to shift from reactive selling to proactive demand creation.
David Searns, Co-CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.