“Our service is better.”
“We take time to ask the right questions.”
“We dig deeper to find the right fit candidates.”
Heard any of these before?
They are a few of the most common (and overused) positioning messages in the staffing industry.
In staffing, differentiation is hard…really hard. But it is not impossible, especially if you start with the right framework for developing your messaging.
In this Lunch with Haley, our CEO, David Searns, will walk you through the process he uses to help our clients define their positioning using the four critical aspects of a marketing message: key differentiators, positioning, value proposition and core story.
Details
Recorded: Thursday, June 14, 2018 at 2:00 PM ET
Duration: 1 hour
ASA CE Credit: 1.0 hour Active CE
Presenter
David Searns, Co-CEO, Haley Marketing
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. For more than 30 years, he has helped staffing companies build marketing systems that win clients, attract talent, and drive predictable growth.
Today, alongside Haley Marketing, David runs RogIQ (Rogue IQ), providing an agentic marketing assistant that helps small and midsize companies compete with bigger brands by putting marketing strategy, content, and SEO on one AI-powered platform. He is also co-author of Building a Sales Growth Engine.