Lock in Customers for Life:
A proven six step process for creating life-long customers
Did you know that it costs six times more for a business to acquire a new customer than it does to sell something else to an existing customer? While going after new business clients might be exciting—it can also be a drain on your resources. So, why not focus on the customers you do have?
Join us for a special guest Lunch with Haley presentation with Theresa Jordan of Jordan Staffing Resources. In this one hour presentation, you’ll learn a simple six step process that will turn your customers into customers for life!
The Executive Forum is one of the premier events in the Staffing Industry. It’s where you get to learn about the top trends affecting our industry and the strategies being used by both big and small staffing firms. Once again, Haley Marketing is attending the Executive Forum, and in this one-hour presentation, we’ll share as much as we can about all the things we learned at this year’s conference.
How to get more out of your website, SEO & Social Media.
Search engine optimization. Social media. Email marketing. Blogging. Your website. Each can play a vital role in your marketing mix. But how do you choose where to invest your marketing dollars—and more importantly what’s your ROI?
As a business owner, marketing specialist or sales professional, you have never had more marketing tools at your disposal than you have right now. But, where you invest your marketing dollars and time can have a dramatic impact on your success!
In this one-hour presentation, you’ll discover the keys to evaluating your online marketing spend. You’ll learn exactly what tools are available, what’s driving the most impact for other staffing firms, and how to measure and adjust your marketing for maximum response.
Overview
You will learn:
What’s working and what’s not working in online marketing
How Google’s latest algorithm changes may impact your business
How to use Google analytics to gauge marketing ROI and adjust your marketing spend
The keys to increasing your inbound lead generation
What you need to know to make video produce results for you
It doesn’t take a Hollywood production team to create professional videos for your business! In fact, you can create professional and compelling videos to fit your business in no time at all. But how can you incorporate video into your sales and marketing and better yet where do you begin?
Overview
Think video might be valuable but don’t know how to get started? In this 60 minute presentation, you’ll uncover the four secrets to making a successful video that produces results.
You’ll also learn:
The pros and cons of YouTube videos for business.
The value of video: Is your firm not only providing great candidates but also a great process (on both the marketing and fulfillment sides of the business)?
What are the “devil in the details” as it relates to getting started with video?
How you can successfully incorporate video into your email marketing.
Adam Peterson, President and CEO, VIPE
Adam is a native to Silicon Valley and comes from a combination of an engineering and finance background. In 2008 he was appointed as the Technology Chair on the board of the Silicon Valley Chapter of the California Staffing Professionals. He is sought after as a dynamic, visionary speaker and has addressed the National Association of Professional Staffing, California Staffing Professionals Statewide Conference, Stanford’s School of Business as a featured eCommerce entrepreneur, San Jose State University’s School of Business, SDA Bocconi School of Management (University of Milan), and numerous Web 2.0 webinars.
David Searns, CEO, Haley Marketing Group
David is a Wharton MBA, and he has designed marketing campaigns that have helped Haley Marketing’s clients generate tens of millions of dollars in new revenue.
Discover 30 powerful tactics for differentiating your firm and creating sales opportunities.
Wondering how to differentiate your firm, get to higher level staffing decision makers and help your sales team to close more business—without breaking the bank?
An effective marketing plan can dramatically enhance your sales efforts, and in this one-hour presentation, we’ll show you more than 30 powerful marketing ideas ranging from staffing industry best practices to truly innovative and unique marketing strategies. Reserve Your Seat »
What you need to know to make video produce results for you
It doesn’t take a Hollywood production team to create professional videos for your business! In fact, you can create professional and compelling videos to fit your business in no time at all. But how can you incorporate video into your sales and marketing and better yet where do you begin?