Lunch with Haley

Thursday, March 8, 2012

admin — Mon, 13 Feb 2012 18:22:27 +0000

How to Get More Business from Existing Clients

Lock in Customers for Life:
A proven six step process for creating life-long customers

Did you know that it costs six times more for a business to acquire a new customer than it does to sell something else to an existing customer? While going after new business clients might be exciting—it can also be a drain on your resources. So, why not focus on the customers you do have?

Join us for a special guest Lunch with Haley presentation with Theresa Jordan of Jordan Staffing Resources. In this one hour presentation, you’ll learn a simple six step process that will turn your customers into customers for life!

Reserve Your Seat »

Overview

Winning more business from your existing clients might sound like a “no brainer”. But how do you go about doing this? In this one-hour Lunch with Haley, you’ll find out how to build better relationships and create customers for life.

You’ll also learn:

Proven techniques to create top of mind awareness
What are the key differentiators that can set your staffing firm apart?
How to deliver the “wow” factor.
How to build loyalty to win more business.
And much more!

Presenter

Theresa Jordan, CEO, Jordan Staffing Resources

When

Thursday, March 8, 2012

Time

2 PM EST

Duration

60 Minutes

Cost

FREE!

About the Presenter

Theresa Jordan, CEO, Jordan Staffing Resources
Theresa Jordan offers coaching, consulting and training services specifically for the Staffing and Recruitment Industry. With over 20 years staffing and management-related experience, Theresa is a veteran staffing industry consultant and trainer.

She has operated her consulting company for over 14 years and has worked with large national, regional as well as independent staffing firms. Areas of expertise include Sales, Customer Service, Recruiting, Operations, Marketing and Vendor on Premise. The process she uses is completely unique and customized based on individual staffing company needs and goals. The results are that companies will have a structure and process in place that will have a positive impact on increasing profitable market share.

Theresa has written numerous articles published in industry magazines and has been a presenter and trainer at various Staffing Association functions.

Reserve Your Seat Now »

Thursday, March 29, 2012

Jennifer Jordan — Wed, 01 Feb 2012 14:54:03 +0000

Lessons from the 2012 Executive Forum

Real take home advice from this year’s conference

The Executive Forum is one of the premier events in the Staffing Industry. It’s where you get to learn about the top trends affecting our industry and the strategies being used by both big and small staffing firms. Once again, Haley Marketing is attending the Executive Forum, and in this one-hour presentation, we’ll share as much as we can about all the things we learned at this year’s conference.

Reserve Your Seat »

Overview

We really don’t know yet! But, we’ll figure out the exact agenda as we listen to the speakers at this year’s Executive Forum. While we can’t tell you for sure what we will cover, we can promise that there will be some GREAT insight!

You will learn:

The most important trends affecting the staffing industry.
The secrets of some of the industries fastest growing companies.
Strategies for success in an economic recovery.
Key to differentiating your staffing firm in an increasingly commoditized market.
And much more!

Presenters

David Searns, Brad Smith, Matthew Faso, and Steve Lingle

When

Thursday, March 29, 2012

Time

2 PM EST

Duration

60 Minutes

Cost

FREE!

About the Presenters

David Searns
David Searns is the President & CEO of Haley Marketing Group. He’s a Wharton MBA, and he has designed marketing campaigns that have helped Haley Marketing’s clients generate tens of millions of dollars in new revenue.

Brad Smith
Brad Smith is Haley Marketing’s Director of SEO & Social Media. Brad is Certified Inbound Marketing professional, and he has managed the implementation of marketing campaigns for hundreds of staffing firms.

Matthew Faso
Matthew Faso is a Marketing Advisor at Haley Marketing. He advises our clients on the strategy and execution of their marketing programs, and manages email marketing campaigns. Matt is a graduate of Cornell University.

Steve Lingle
Steve Lingle is a Project Manager at Haley Marketing. From websites to print campaigns, Steve manages hundreds of our client’s projects each year. He holds a master’s degree in integrated marketing communications from St. Bonaventure University.

Reserve Your Seat Now »

Video Archive: Staffing Marketing ROI

admin — Wed, 01 Feb 2012 01:44:41 +0000

How to get more out of your website, SEO & Social Media.

Search engine optimization. Social media. Email marketing. Blogging. Your website. Each can play a vital role in your marketing mix. But how do you choose where to invest your marketing dollars—and more importantly what’s your ROI?

As a business owner, marketing specialist or sales professional, you have never had more marketing tools at your disposal than you have right now. But, where you invest your marketing dollars and time can have a dramatic impact on your success!

In this one-hour presentation, you’ll discover the keys to evaluating your online marketing spend. You’ll learn exactly what tools are available, what’s driving the most impact for other staffing firms, and how to measure and adjust your marketing for maximum response.

Overview

You will learn:

What’s working and what’s not working in online marketing
How Google’s latest algorithm changes may impact your business
How to use Google analytics to gauge marketing ROI and adjust your marketing spend
The keys to increasing your inbound lead generation

Download slides from the Lunch With Haley webinar.

Video Archive: Business Video Can Be So Damn Frustrating

admin — Wed, 01 Feb 2012 00:51:32 +0000

What you need to know to make video produce results for you

It doesn’t take a Hollywood production team to create professional videos for your business! In fact, you can create professional and compelling videos to fit your business in no time at all. But how can you incorporate video into your sales and marketing and better yet where do you begin?

Overview

Think video might be valuable but don’t know how to get started? In this 60 minute presentation, you’ll uncover the four secrets to making a successful video that produces results.

You’ll also learn:

The pros and cons of YouTube videos for business.
The value of video: Is your firm not only providing great candidates but also a great process (on both the marketing and fulfillment sides of the business)?
What are the “devil in the details” as it relates to getting started with video?
How you can successfully incorporate video into your email marketing.

Download slides from the Lunch With Haley webinar.

About the Presenters

Adam Peterson, President and CEO, VIPE
Adam is a native to Silicon Valley and comes from a combination of an engineering and finance background. In 2008 he was appointed as the Technology Chair on the board of the Silicon Valley Chapter of the California Staffing Professionals. He is sought after as a dynamic, visionary speaker and has addressed the National Association of Professional Staffing, California Staffing Professionals Statewide Conference, Stanford’s School of Business as a featured eCommerce entrepreneur, San Jose State University’s School of Business, SDA Bocconi School of Management (University of Milan), and numerous Web 2.0 webinars.

David Searns, CEO, Haley Marketing Group
David is a Wharton MBA, and he has designed marketing campaigns that have helped Haley Marketing’s clients generate tens of millions of dollars in new revenue.

Tuesday, February 14, 2012

admin — Thu, 19 Jan 2012 14:07:41 +0000

30 Low Cost Marketing Ideas for 2012

Discover 30 powerful tactics for differentiating your firm and creating sales opportunities.

Wondering how to differentiate your firm, get to higher level staffing decision makers and help your sales team to close more business—without breaking the bank?

An effective marketing plan can dramatically enhance your sales efforts, and in this one-hour presentation, we’ll show you more than 30 powerful marketing ideas ranging from staffing industry best practices to truly innovative and unique marketing strategies.
Reserve Your Seat »

Overview

In this one hour presentation, you’ll hear 30 low cost marketing tactics from our Haley Team!

You’ll also learn:

One easy way to be different from your competitors
Why SEO is a process, not a one-time event
All about content marketing
New trends we are seeing in marketing, including Google+ implications for business
And much more!

Presenters

David Searns, CEO, Haley Marketing & Haley Team Members

When

Tuesday, February 14, 2012

Time

2 PM EST

Duration

60 Minutes

Cost

FREE!

About the Presenter

Reserve Your Seat Now »

Thursday, January 19, 2012

admin — Mon, 19 Dec 2011 16:50:30 +0000

Business Video Can Be So Damn Frustrating!

What you need to know to make video produce results for you

Reserve Your Seat »

Overview

Think video might be valuable but don’t know how to get started? In this 60 minute presentation, you’ll uncover the four secrets to making a successful video that produces results.

You’ll also learn:

The pros and cons of YouTube videos for business.
The value of video: Is your firm not only providing great candidates but also a great process (on both the marketing and fulfillment sides of the business)?
What are the “devil in the details” as it relates to getting started with video?
How you can successfully incorporate video into your email marketing.

Presenters

Adam Peterson, CEO, VIPE
David Searns, CEO, Haley Marketing

When

Thursday, January 19, 2012

Time

2 PM EST

Duration

60 Minutes

Cost

FREE!

About the Presenters

Reserve Your Seat Now »

Video Archive: Top Candidate Mailings

admin — Wed, 14 Dec 2011 00:55:00 +0000

Video Archive: Top Candidate Mailings

Getting Job Orders Now