In staffing today, too many companies use the same words to describe their differentiation.
• “Our service is better.”
• “We’re more responsive.”
• “We ask the right questions and take the time to listen.”
• “We provide higher-quality candidates than anyone else.”
The problem is when everyone is saying the same things, people don’t know what to believe. Even worse, these overused messages commoditize your services and drive down your margins. So what can you do?
In this Lunch with Haley, we’ll look at the process you can follow to define a better marketing message. We’ll show you how to analyze your differentiators, develop your value proposition, and create a core story that can serve as the foundation for your sales and marketing.
Date: Thursday, July 21, 2016
Time: 2:00 PM EDT
Duration: 1 hour
ASA CE Credit: 1.0 hour Active CE
David Searns, CEO, Haley Marketing
David is a Wharton MBA, and he has designed marketing campaigns that have helped Haley Marketing’s clients generate tens of millions of dollars in new revenue.