Lunch with Haley

Welcome to Lunch with Haley!

Looking for creative ways to deal with the challenges of the current economy? You've come to the right place! Lunch with Haley will show you effective ways to differentiate your services, create new sales opportunities, sell high margin services, and make your sales reps more productive.

Upcoming Lunch with Haley Webinars

Thursday,
July 9

Overcoming the challenges of a "Selling Manager"

Discover the secrets to successful selling management.Details Reserve Your Seat

Thursday,
July 30

What to do when someone says "We're not hiring."

We are suffering through the worst market for staffing services in the last 40 years. In this webinar, we're going to take a hard look at the truths about today's employment market and the strategies you can use to create new sales opportunities.Details Reserve Your Seat

Thursday,
August 20

Email Marketing Essentials

What does it take to create a great email marketing campaign? Let us show you some of the best practices we've learned in 8 years of providing email solutions to the staffing industry. Details Reserve Your Seat

BIG NEWS!! Attend FREE!

Haley Marketing is 100% committed to helping your firm beat this downturn.

For the rest of 2009 all staffing & recruiting firms can attend Lunch with Haley for FREE!

MORE NEWS!

SPECIAL EVENTS

Haley Marketing is signing up some of the industry's leading experts to share their wisdom
with you.

While these events are not free, we negotiated special reduced fees for you to attend.

Strategies for Success in 2009

Discover the secrets to differentiating your services and convincing staffing buyers to work with your firm.

Presenter

David Searns

When

Thursday, March 26

Time

2 PM EST

Duration

60 Minutes

Cost

FREE!

Overview

The staffing industry is going through challenges most of us have never seen. Even long time industry veterans are saying this downturn is much worse than any of the ones they've lived through before.

So what can you do?

This webinar will look at the basic business strategies you can adopt to not just survive, but thrive in the coming months. Here's what we're going to discuss:

Tactics for stealing business from the competition.
Ideas for creating new markets for staffing services.

You Will Learn

How to deal with commodity pressures in the staffing industry
Strategies for picking your ideal spot in the market
How to prove that your services are worth more
Techniques for making sure your marketing gets noticed
Best practices for keeping your company top-of-mind
The secrets to integrating sales and marketing to maximize ROI

Plus you will see many examples of proven campaigns from Haley Marketing clients.

About the Presenter

David is the President of Haley Marketing Group and serves as our firm's chief marketing strategist. David has designed marketing campaigns that have helped Haley Marketing's clients generate tens of millions of dollars in new revenue.

David has also been a featured speaker at many conferences, including Staffing World, conferences for CSP, FSA, GAPS, NYSA, TempNet and Rendezvous.

Prior to starting Haley Marketing in 1996, David was the Director of Marketing for a family owned staffing firm in upstate New York. David has an MBA from the Wharton School in Entrepreneurial Management and is a graduate of the Center for Entrepreneurial Leadership at the University at Buffalo.

Reserve a Seat Now

CyberMarketing Secrets

Discover the secrets to differentiating your services and convincing staffing buyers to work with your firm.

Presenter

Mark Berger

When

Thursday, April 16

Time

2 PM EST

Duration

60 Minutes

Cost

$49.00

Overview

Where can you find hundreds of new sales leads&at ZERO cost?

On the Internet…if you know where—and how—to look.

In this webinar, SWAT Recruiting CEO and Internet search guru Mark Berger will show you today's best resources and techniques for effectively conducting research to locate new marketing opportunities. You'll learn how to use the Internet's best job aggregators to easily drill down to whatever you are looking for.

We'll look at some sites that can help you identify new possible areas of business, then talk about how to locate contacts within those companies. Finally, we will offer a solid process on how to find contact information for those people you would like to contact.

You Will Learn

How to use the Internet to capture marketing leads.
How to research an industry, and a company.
How to identify contacts within a company.
How to research any individual through free online tools.

About the Presenter

Mark E. Berger, C.P.C., AIRS CIR

Mark has been in recruiting and staffing since 1979. He is currently the proprietor of Swat Recruiting (www.swatrecruiting.com), a firm supporting the technology needs of the recruiting and staffing industry. He is also a partner in Ramsey Fox, Inc., an IT services firm, and its predecessor, M.E. Berger & Associates, since 1986.

Mark has been heavily involved in Internet recruiting and has become an expert on recruiting and sourcing products and services available to the recruiting industry and also has a high level of expertise in recruiter databases (ATS's), including how these products add to the bottom line. Mark also authors the Internet Recruiting column appearing monthly in The Fordyce Letter and is a frequent contributor to Top Echelon's Networking News and Employment Marketplace. He has taken AIRS I and II training and has obtained the AIRS CIR designation. Mark is also on the board of directors for the Missouri Association of Personnel Services.

Reserve a Seat Now

30 Low-Cost Marketing Ideas in 30 Minutes.

If you're looking for practical marketing advice, don't miss this idea packed session of Lunch with Haley. All of our Marketing Advisors will be sharing specific tips and strategies that are working for their clients. Our goal is to provide an idea a minute—and then leave 30 minutes just for your questions.

Presenter

David Searns, Brad Smith, Todd Lewandowski, Matthew Faso

When

Thursday, April 30

Time

2 PM EST

Duration

60 Minutes

Cost

FREE!

Overview

You will have a chance to see many examples of successful marketing campaigns designed by Haley Marketing, including campaigns that have generated multiple millions for our clients.

You Will Learn

What are the best ways to market a staffing firm?
How do you getting past HR?
Do you need a brochure?
How do you get more people to your website?
What are effective, low cost ways to market?

About the Presenter

David is the President of Haley Marketing Group and serves as our firm's chief marketing strategist.

Brad Smith is a Senior Project Manager at Haley Marketing who designs email marketing campaigns and provides marketing consulting for our clients.

Todd Lewandowski and Matt Faso are Marketing Advisors at Haley Marketing. They manage the implementation of email and direct mail campaigns for more than 100 of our clients.

Reserve a Seat Now

SEO & Social Media: Advanced Topics

Learn the secrets to getting ranked higher and maximizing social media.

Presenter

David Searns & Brad Smith

When

Thursday, June 4

Time

2 PM EST

Duration

60 Minutes

Cost

FREE!

Overview

Google. LinkedIn. Facebook. Twitter. Ning. Wondering how to best leverage search engines and social media for your staffing firm? Join our SEO and social media experts as we walk you through the process we follow to help our clients rank higher and maximize the impact of their social networking efforts.

This webinar is intended for staffing owners and managers who are looking to learn more about specific tactics for search engine optimization and social networking.

You Will Learn

How to determine the most relevant keywords.
A step-by-step process for optimizing your website.
The tricks to effective blogging.
How to become a thought-leader through social media.
Ways to leverage social networks to lower recruiting costs and find sales leads.

About the Presenter

David Searns is the President of Haley Marketing Group. In the past three months, David has helped Haley Marketing increase sales leads by more than 30% using blogging, LinkedIn, Twitter, Facebook and other social media. During this webinar, David will share some of the secrets behind our success and ways in which Haley Marketing is helping our clients with social media optimization.

Brad Smith is Haley Marketing's SEO guru. Brad is the author of our recent best practices guide: Staffing Website Optimization 101, and he has helped many Haley Marketing clients attain top rankings on Google. Brad will show what works—and what doesn't work—when it comes to staffing SEO.

Reserve a Seat Now

What to do when someone says "We're not hiring."

Presenter

David Searns

When

Thursday, July 30

Time

1 PM EST

Duration

60 Minutes

Cost

FREE!

Overview

Unless you're living in a cave, or you're lucky enough to be in a counter-cyclical niche, you've undoubtedly noticed that we are in the worst market for staffing services in the last 40 years.

Employers are scared. They've pulled back on investments in technology, marketing, and of course, talent. And while you know that reducing spending in the areas that drive your revenues doesn't make sense, that's still what companies do.

In this webinar, we're going to take a hard look at the basic truths about today's employment market and the strategies you can use to get past "We're not hiring."

You Will Learn

How to stop being reactive to hiring needs.
Techniques for discovering new opportunities with your existing clients.
Ideas for using "Staffing Economics" to sell the value of your services.
How a strategic approach to recruiting may be the key to new sales.
Ways to re-invent and differentiate your services to create opportunity.

About the Presenter

Reserve a Seat Now

Overcoming the challenges of a “Selling Manager”

Discover the secrets to successful selling management.

Presenter

Don Hahn, CEO of Hahn Training

When

Thursday, July 9

Time

2 PM EST

Duration

60 Minutes

Cost

FREE!

Overview

Are you a branch manager who is:

Frustrated with too few hours and too many tasks?
Torn between the demands of personal production and leading a team?
Running 10 hours daily just to keep up?

This hard-hitting webinar will explore best practices in the art of successful "selling management." This webinar is designed for branch managers, business owners and sales managers who are seeking tactics to create greater effectiveness and immediate improvement in the personal and team production.

You Will Learn

Strategies for planning
How to develop a "sales dashboard"
The best ways to coach your team
How to make the most of your team and personal efforts

About the Presenter

Don Hahn, President of Hahn Training, has enjoyed a successful 25 year Sales and Executive Management career. As a sales performer working for fortune 500 companies, Don consistently ranked in the top 5% of all sales performers nationwide. As an accomplished sales executive and leader he has delivered marketing, training, recruiting and coaching solutions to sales teams of up to 800. Don is the author and owner of a reliable interviewing tool entitled H.I.R.E, which improves candidate selection. A Certified Franklin Covey Coach, member of the American Society for Training & Development and the International Coaching Federation, Don provides a promise of satisfaction to his clients.

Reserve a Seat Now

Email Marketing Essentials

Is email marketing dead? With the proliferation of spam, you might think so. But the reality is that email marketing continues to deliver the highest ROI of any marketing tool. The challenge is how do you break through the inbox clutter and really drive response?

Presenter

David Searns, Brad Smith, Todd Lewandowski

When

Thursday, August 20

Time

2 PM EST

Duration

60 Minutes

Cost

FREE!

Overview

Despite what your inbox may look like right now, and even with all the offers for Viagra and mail order MBA's, email marketing is still one of the most powerful and cost-effective marketing tools available. Used correctly, it can open doors for your sales reps, boost candidate referrals, and generate instant job orders. And it's also the least expensive and easiest marketing to test and track results.

In this one-hour presentation, you'll discover exactly what it takes to create a great email marketing campaign. You'll see how to determine the best content, frequency and timing for your emails—and how to measure and tweak your campaigns for maximum response.

You Will Learn

The 4 keys to ensuring a successful email campaign
How to produce email content your audience will love
The best days of the week to launch your email campaigns
How you can use email to generate job orders and candidate referrals
How to link email marketing with sales for maximum response
10 strategies for building and growing your email lists

Plus you will see many examples of successful email campaigns designed by Haley Marketing, including ASA award winning marketing.

About the Presenter

David is the President of Haley Marketing Group and serves as our firm's chief marketing strategist. David has designed marketing campaigns that have helped Haley Marketing's clients generate tens of millions of dollars in new revenue.

Brad Smith is a Senior Project Manager at Haley Marketing. Brad has helped design many of the most innovative and effective email campaigns our clients have used.

Todd Lewandowski is a Marketing Advisor at Haley Marketing. He personally manages the implementation of email campaigns for more than 40 of our clients, and he has helped create some of our most successful direct response emails and integration between email and sales.

Lunch with Haley

Welcome to Lunch with Haley!

Upcoming Lunch with Haley Webinars

Overcoming the challenges of a "Selling Manager"

What to do when someone says "We're not hiring."

Email Marketing Essentials

BIG NEWS!! Attend FREE!

MORE NEWS!

Please check back soon!

Strategies for Success in 2009

CyberMarketing Secrets

30 Low-Cost Marketing Ideas in 30 Minutes.

SEO & Social Media: Advanced Topics

What to do when someone says "We're not hiring."

Overcoming the challenges of a “Selling Manager”

Email Marketing Essentials